It is very important that historically American products are produced in the USA. And on a micro-level, that blue jeans are produced in their home of San Francisco. Just as we do not want prosciutto from Germany, denim conscious consumers around the world desire jeans made in America (and specifically in San Francisco). We’re very proud of the fact that our jeans are not only made in America, but that the pocketing, thread, buttons, rivets and leather patches are as well. We’ve become friends with our suppliers and feel it is the right thing to do to support them and their businesses as we build our products.

Consumers should consider the actual cost per use of items they purchase -- whether it be a pair of boots, a computer or a pair of jeans. We know that by starting out with unprocessed raw denim that the jeans will last appreciably longer than a pair that has been processed to death with chemicals, stones and tons of water. Cone Mills reserves the best cotton that comes in from the fields for their selvage fabrics. Our custom made pocketing is strong and will last throughout the life of the jeans. We line the bottom of our back pockets with the same material that our front pockets are made from so that a wallet will not bust through. All of us make qualitative decisions everyday. From the food we put into our bodies to the gift we give someone special. There is a feeling that comes from choosing something better. You just know that the experience will be more fulfilling down the road and will continually set the bar higher in other aspects of our lives. And when things age and begin to fall apart, there will be a deep desire to fix it to breathe new life into it rather than to simply throw it away. This disposable lifestyle is over.

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